So the other day I go to my local supermarket, to pick up juice for the kids, and out of a whim, I take a peak at the labels. It’s been a while since I’ve checked and the juice selection at this particular market has changed so why not.
Well. THAT was an eye-opening experience. Here’s some of the REALLY crappy facts I learned:
- Almost none of them uses high fructose corn syrup anymore, which is good, but the sugar content seemed higher than ever.
- “100% juice” does not mean it’s 100% juice, it means it’s MADE with 100% juice and, ya know, a buncha other crap. (Yes, juice has fine print, lovely.)
- If it said anything good or positive in large font on the front label, it was loaded with junk, like food dye.
- A number of juices had lactate, a milk-based product. Yes, that’s right, there’s milk in my juice. So much for being casein-free.
All in all, EVERY juice I picked up in an entire half-aisle of juice, there was only ONE brand that was 100% juice, our old favorite Apple & Eve apple juice. I was disappointed and more than a little annoyed. There are supposed to be safeguards against blatant false advertising, but I guess that’s a long-gone era. Anyway, just thought I’d pass that along. One more reason why it’s so hard to keep our kids healthy.
SuperMomWannabe says
true! Tricky advertising abounds. One’s gotta check the ingredient list for the true tale.