So the other day I go to my local supermarket, to pick up juice for the kids, and out of a whim, I take a peak at the labels. It’s been a while since I’ve checked and the juice selection at this particular market has changed so why not.
Well. THAT was an eye-opening experience. Here’s some of the REALLY crappy facts I learned:
- Almost none of them uses high fructose corn syrup anymore, which is good, but the sugar content seemed higher than ever.
- “100% juice” does not mean it’s 100% juice, it means it’s MADE with 100% juice and, ya know, a buncha other crap. (Yes, juice has fine print, lovely.)
- If it said anything good or positive in large font on the front label, it was loaded with junk, like food dye.
- A number of juices had lactate, a milk-based product. Yes, that’s right, there’s milk in my juice. So much for being casein-free.
All in all, EVERY juice I picked up in an entire half-aisle of juice, there was only ONE brand that was 100% juice, our old favorite Apple & Eve apple juice. I was disappointed and more than a little annoyed. There are supposed to be safeguards against blatant false advertising, but I guess that’s a long-gone era. Anyway, just thought I’d pass that along. One more reason why it’s so hard to keep our kids healthy.