2012 was huge for me as a blogger, but I’m not satisfied. 2013 will be a year to really ramp up my career. As I sift through the ideas of what I’m going to do, I thought I’d share my own personal list of items I’d like to square away in the first week of January.
- Review all my blogger and affiliate programs.
You’ve probably joined more of these than you think, and you’re wondering how to thin them out. Give enough time (say, 3 months) to see what kind of return you get from them and if they make offers that TRULY fit your blog and audience – or any offers at all. This may require some soul searching – you may not want to leave any, but what is the point of a great blogger program if it doesn’t speak to your readers? Plus, you don’t want too many of those required badges clogging up your site, do you?
- Trim down Facebook and LinkedIn groups.
I’m never on LinkedIn and I’m ALWAYS stunned when I get an email from a group. It’s only fair that I leave them, don’t you think? There are also groups on Facebook that I don’t really participate in. This is the same like the first one – any social groups you are part of but neglect participating in, exit!
- Market my Pinterest boards.
The best repin I got since joining was from Generation Rescue, which made ME do the happy dance. But I haven’t really built my traffic here since I first joined, so I need to look into building traffic AND into once in a blue moon repinning my own stuff – which I never do! How is your Pinterest page fairing?
- Better care and feeding of the Facebook fan page.
My fan page HAS grown – and even though I generate fans through contests, they don’t seem to leave. The other happy news is that a lot more people are seeing my posts – about a quarter of my fans, without me promoting them. But I need to be more focused and consistent on the info I share there, to cultivate really valuable links for my readers.
- Get more involved on Twitter.
I honestly love Twitter, but I’ve walked away because it is a huge time suck. That said, it’s been really fun and I’m a Twitter Party Pro. I’ve never used Twitter the way the social media experts tell you to, and I’m wondering if that’s good or bad since I’ve gotten good feedback when I do use it. Where Twitter has worked for me is making connections and building new friendships, believe it or not, and I do truly miss it. Time to schedule this regularly, which brings me to…
- Schedule your calendar.
I really need to use my Outlook calendar to schedule regular daily times for networking, writing, pitching, researching, editing, and training/business reading, as well as regular visits to each group I participate in on a weekly or daily basis. That’ll require me to stay engaged and sort out the ones I don’t care to stay engaged with (see #2). This will also require figuring out which times of day I’m good with what – networking, interviewing, writing, editing – for peak performance and interest at the best times. You should do the same. Leave the drudgery tasks for when your energy is mid-level. High energy for stuff you like to do that requires a lot of creativity (a new article for example), and lower energy times for sorting emails and networking.
- Plan blog posts at least one month out.
I use the editorial calendar plugin but I don’t stick to the commitment! I need to set up a list of blog post topics, and then get them written 1 or 2 night beforehand. I’m also probably going to be blogging less and more spread out, and guest blogging more. That’s the dream anyway, because guest blogging brings traffic. I recommend you do the same – start getting out there and blogging for bigger and better blogs than yours.
- Schedule timing of launches.
I have two new blogs and redesign of Mom-Blog, plus I’m considering relaunching my blog design business. I’d love to do all on January 1, but that’s not wise nor possible. I need to think on spreading them out and making sure I have resources for enough topics for all three as time moves on. I also need to recruit writers and use the people who enjoy working with me now.
- Create paper media kit.
Yep, don’t have one yet. I know, bad form. I also need a one sheet, and I need to perfect my existing media kit. And make this blog more pro, using those tips like a better footer bar (see #8), and expanded use of my email. How about you? Have a media kit, online and on paper? If not, get started. Here is an article from that great team at The SITS Girls: “How to create a knock out media kit for your blog.”
- Take some great end-of-year advice, like this: “Are you ready to kick butt in 2013?”
Great article, do you have any to share?
What are your 2013 blogging goals? Set up a list of your priorities and get working on them come next week! It’s not too late. This list only took me a few minutes, but that’s because it’s been burning a hole in my mind for weeks.